Hollyoaks Trailer

Mise-en-scene

• The dark clothes worn by the characters is the signifier and signified is connotes goths, darkness and death.
• The setting of the old, dark factory connotes to the audience spooky goings on.
• There is natural light used throughout the trailor which shows the dark shadows that cover the lurking characters faces.
• Newt is dressed a red t-shirt which connotes danger and fear.

Emmerdale Trailer

Mise-en-scene

• Police officers used within the trailor to show authoruty and to denote to the audience that something is wrong.
• All the characters are wearing dark clothing and this connotes death and mourning.
• The use of the signifier flowers can then be signified to death and graves, and this suggests to the audience that someone has died.

Sound

• Voice over used expalins the times that the soap will be showing and what days that it is on.
• The digetic dialogue provides the audience with a knowledge of the events taking place in the trailor.
• "a gift from the grace" this denotes to the audience that someone is dead and someone has recieved a gift from them and this has clearly caused great distress.
• The tag line used at the end of the trailer is "what goes around comes around" and this leaves the audience in suspense into what is going to happen next.

Camera Angles

• There are many close ups used within the trailer and they are mainly on significant objects and this provides the audience with a greater understanding of what is occuring.
• Over the shoulder shots are used within the trailer to show the conversations between the characters.
• Mids shots are also used, they are the most common shot used in soaps as they show the characters and the actions they are doing.

Editing

• There are many jump cuts used in the trailer, these are used to show the change in action and character.
• Fades to black are also used which could connote that the events are going to lead to a dark and destructive ending.
• Tracking shots are used to follow the action.

Narrative

• The narrative of the trailer tells the story to the audience of the unfolding events.
• One characters recieves a present from a dead person and this is told to the audience by the narrative voice over and it provides the audience with a greater incite into what is occuring.

Titling

• ITV1 animated logo at start and end of trailer to show the audience what channel the soap is aired on.
• Titles of the soap and the sponsor are shown at the end which explains to the audience exactly what they have been watching.
• Times of the soaps showing are also displayed at the end of the soap trailor.

Coronation Street Trailer

Mise-en-scene

• Characters faces in shadows and darkness which connotes evil and hidden lies.
• Police officers shown, their uniforms signify their authority over the other characters.
• The man dressed in a hoodie, the hoodie is the signifier and signified it is seen as bad and suggets a criminal or hooligan.
• The whole trailer is set in natural lighting which makes the actions seem more real.

Sound

• Most of the sound in the trailer is digetic and is the dialogue spoken by the characters.
• There is also a non-digetic fuzzy drone in the background which makes the audience wonder what is going on.
• The beating music throughout the piece could connote the fast paced heart beats of the worried characters.
• There is also a voice over at the end of the clip which details the times it is showing.

Camera Angles

• The most common shot used is a mid shot, as this shows the characters and the actions they are doing.
• There are also close ups and reactions used to show the expressions of the characters and this shows the audience what emotions they are feeling.
• A tracking shot of the villian also turns into a long shot to show the full figure of the man.

Editing

• ITV1 animated logo appears at the begininng of the clip and the end and displays to the audience the channel that the soap airs on.
• At the end of the clip the Coronation street logo appears to make everyone aware of what they are watching. The sponser of the soap also appears on screen at this point.
• There is a lot of jump cuts used throughout the trailer to suggest that the different actions are happening at the same time.

Narrative

• The police talking dennotes to the audience that something bad has happend, and it could get much worse if they don't warn people.
• A character then reveals that Tony has escaped from prison and he is out for revenge.
• There is then a clip of Tony with several hostages and he says "ladies I am going to kill you" and this dennotes to the audience exactly what he intends to do.

Titling

• The titling at the end of the clip is the Coronation street logo which provides the audience with a knowledge of the programme, if they did not already know what they was watching.

Soap Opera Trailer Target Audience

Soap Opera Trailer Showings

The Purpose of a Trailer

Soap opera trailers are a very important part of advertising, as they provide the audience with a glimpse of future events in the soap and this makes the audience want to watch on to see how the storylines unfold. Trailers can also bring in new audiences to the soap as it provides them with an incite into the the soap that they may not have had before. The trailers used for soap operas are normally short and most commonly they only reveal one big storyline, such as the return of an old character, or about a murder. Soaps use trailers as another method of advertising new and interesting storylines that could attract a larger audience then normal.

Eastenders Trailer

Mise-en-scene

• Low/natural lighting used which shows the time that the trailor was filmed.
• The characters are seen in the shadows which makes them all seem sinister.
• The christmas decorations used display to the audience what time of year the events our taking place.
• Janine wearing a red dress that connotes that she is evil, passion horror and death.
• Archie next to the queen vic busk, which is the weapon used to kill him

Sound

• Christmas music again denoting what time of year the trailor is occuring in.
• The music is non diegetic and it adds to the scary feel of the trailor.
• The pace of the music has been slowed down and this makes it seem very spooky and it really sets the scene for the murder that is going to take place.
• The dialogue has an echoing re-verb which suggests that they are the characters thoughts rather then things they have actually said.

Editing

• Animated BBC logo all throughout the clip to show what channel the programme is shown on.
• Text and voice over at the end of the trailor to show the times the programme is on.
• There are a lot of cutaway shots used to indicate the actions are happening at the same time.

Camera Angles

• Establishing shot of the Queen Vic, sets the scene and lets the audience know what they are watching.
• There are tracking shots used within the piece to reveal the characters from the shadows.
• Reaction shots are also used to show the haunted expressions of the characters.